Privacy Policy

Privacy Policy

UPDATED: APRIL, 2021

Our Commitment to Our Consumers
We are committed to building a lasting and meaningful relationship with you, our consumer, and we recognize that this relationship must be built on mutual trust. We are a member of the Aaeni USA family of brands and this privacy policy sets forth how we collect, use and safeguard information you entrust with us. Aaeni collects data to provide you the best products, beauty experiences and personalization from our brands.

Everything we do, and the data we collect, is in pursuit of giving you a better beauty experience.

With personalized products, services and offers
We respect your privacy and choices. You can opt-out at any time
We do not sell your data
We require partners to abide by the law and protect your information
We will continue to evolve and update our privacy and security practices because retaining your trust is important to us.
Our detailed privacy policy below describes the types of information we collect from you directly, from your interactions with us (on our sites, mobile apps, digital tools (collectively, “Sites”) and advertising), how we use it, how we protect it, and your rights as our consumer. This policy is for consumers and visitors of our Sites in the United States only. Visitors from other countries should visit the L’Oréal brand site for your part of the world. There is also a separate policy located on the Aaeni web site for job applications. If you have any questions or concerns, please contact us by one of the options listed at the end of this notice.

This privacy policy does not cover information that you submit on third party websites, apps, social platforms (“Platforms”) even if we communicate with you on those sites. For example, if you post something on Facebook, Twitter or You Tube, that information is governed by the privacy policies on those Platforms.

HOW WE COLLECT INFORMATION
Aaeni collects information that you provide to us, from your engagement with our brand sites and platforms, advertising, media, and from third parties who have your consent to share it. For a list of categories of information, we collect please see How We Collect Information (USA) below.

WHY WE USE DATA
Everything we do, and the data we collect, is in pursuit of bringing beauty experiences to your life
We use data within the Aaeni USA family of brands to communicate with you about our beauty products, services, answer questions and create better experiences. We use data for tailored advertising and communications.

We may combine information that we collect via one method (e.g., from a website, our digital advertising) with another method (e.g., an offline event). We do this to get a more complete view of your preferences for our beauty products and services, which, in turn, allows us to serve you better and with more customization and better beauty products. For a list of purposes for which we use information we collect, please see Why We Collect Data below.

HOW WE SHARE INFORMATION
We share information with the third parties (vendors, agencies and businesses) that help us run our sites, our business, and retail our products to further Aaeni’s beauty mission. We do not sell your data. While we do not sell personal information, we may disclose to our service providers with controls such as prohibiting re-use or sale to prevent fraud, when required by law or authorities and in the event of a sale or reorganization of our company. For more information about how we share information, please see How We Share Information below.

YOUR CHOICES
You can unsubscribe from our sites at any time. You can also opt-out of interest based advertising as well as SMS messaging, push notifications. For more information about how we share information, please see How We Share Information below.

DETAILED PRIVACY POLICY
How We Collect Information (USA)
Aaeni collects information that you provide to us, information from your engagement with our Sites, advertising and media, and information from third parties who have gained your consent to share it. We may combine information that we collect via one method (e.g., from a website, digital advertising engagement) with another method (e.g., an offline event). We do this to get a more complete view of preferences for our beauty products and services, which, in turn, allows us to serve you better and with more customization and better beauty products.

Here are some examples of the categories of information we collect and how we may use it:

Categories of Personal Information

Examples

Identifiers

Name
Address
Telephone number
Mobile number
Online identifiers
Internet Protocol address
E-mail address
Social handle or moniker
Device identifiers
Payment Information

Credit or debit card information
Legally Protected Characteristics

Gender
Purchasing Information

Products or services purchased, obtained, or considered
Other purchasing or consuming histories
Loyalty activity and redemption
Geolocation Data

General location information
Precise information about your location if you allow us to collect it
Audio Visual Information

Photographs that you upload or share with us
Call center recordings
Inferences drawn from any of these personal information categories

Beauty and related preferences
Characteristics
Behaviors on and off site
Purchase patterns
Demographic
Household

Sources of Data
Personal Information You Provide
When you create an account on a Aaeni site, make purchases with us (online or in-store), join a loyalty program, enter a contest, share photograph, video or product reviews, call our Consumer Care Center, sign up to receive offers or email, we collect the information that you provide to us. This information includes Personal Information (information that can be used to identify you as an individual) such as your name, social media handle, email, telephone number, home address, and payment information (such as account or credit card number). If you use a chat feature on our Sites, we collect the information you share during the interaction. We also collect information about your beauty preference, your use of our Sites, demographic, and interests so that we can customize your beauty experiences.

If you use one of our virtual try on features, we may collect and store your image(s), for example, if you use social sharing to send your image to a friend or post it online or if you save it to your profile.

You may also be able to register and log in to our Sites or chat features using your social media account, such as Facebook or Google. These platforms may ask your permission to share certain information with us (e.g. name, gender, profile picture) and all information is shared subject to their privacy policies. You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.

Information We Automatically Collect
We collect some data automatically when you use our Sites. We may obtain information by automated means such as through cookies, pixels, web server logs, web beacons, and other technologies described below. Information collected via automated means include identifiers (e.g., IP address, device ID, cookie ID, mobile advertising identifier), internet or network activity (e.g., browsing and search history, interactions with our websites or applications).

Cookies and Other Technologies:Our Sites, applications, email messages, and advertisements may use cookies and other technologies such as pixel tags and web beacons. These technologies are used help us to (1) remember your information so you do not have to re-enter it, (2) track and understand how you use and interact with our Sites, (3) tailor the Sites and our advertising around your preferences, (4) manage and measure the usability of the Sites, (5) understand the effectiveness of our content, (6) otherwise enhance the Sites and our beauty offerings, and (7) protect the security and integrity of our Sites.

Cookies:

These are the types of cookies to monitor we use on our website:

Essential Cookies. These cookies are essential for the website to function or provide access to features and functionality on the website. They are usually set in response to actions requesting services, such as setting your privacy preferences, logging in, or filling in forms. They also enable enhanced website functionality and personalization. These cookies (or similar technologies) are essential for the website to function, provide access to features and functionality on the website, and cannot be switched off. They are usually set in response to actions requesting services, such as setting your privacy preferences, logging in or filling in forms. These are also used in connection with website functionality, like web chat services, product recommendations, predictive sort, product search, and commenting and rating systems. Providers of these services may use their own analytics cookies (or similar technologies) to measure performance of our these services. You may be able to use your browser’s settings to block or alert you about these cookies, but some parts of the site may not work properly.

CONTACT US
If you have any questions about Privacy, please contact us at:

WhatsApp: +8618753266218

Or send us an e–mail with your request here.

UPDATED: April, 2021